Global trade fair organizer and consultancy MIE Groups, has through its Kenyan subsidiary GEX-MIE, officially launched the Africa Food Show (AFS), an exhibition event targeting B2B customers.
The event will be held between 24 -26 June 2020 at the Kenyatta International Convention Center (KICC).
During the launch of the event, MIE Groups also launched its AFS continental report which gives food industry stakeholders an overview about the opportunities in the African food economy and the
exporting and importing market.
The event was attended by over 10 country commercial attaché representatives from the largest exporting markets to Kenya as well as key dignitaries of embassies. Also in attendance, senior representatives of public and private African industry institutions.
David Wang, Founder and Managing Director, MIE Groups, Dubai, said: “With the launch of Africa Food Show, we add the latest specialty trade show to our expanding portfolio across the continent. In its 20-year history, MIE Groups has always been committed to develop further investment opportunities into Africa and to expand bilateral trade between the continent and the world.”
Fadi Kaddoura, Vice President, Sales and Marketing, MIE Groups, said: “As the African nations seek to expand their markets globally, AFS will help food and beverage (F&B) producers, traders and exporters to connect with
new customers and to lift their business model to the next level.”
Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Groups said: “The food sector is facing further challenges in recent years in Africa and needs a new strategy and mandate to secure future FDI. The food industry
requires new channels for innovation distribution channels. Africa Food Show will present this opportunity in 2020.”
On his part, MIE-GEX Country Director Edwin Masivo said: “We feel honored to be organizing the upcoming AFS here in our home market Kenya. AFS is a Pan-Africa B2B platform making AFS a global food show for the continent.”
MIE Groups are the organizers of China Trade Week and African Tech Show.